Direct Mail Design
Even in this electronic age, direct mail is still (hands-down) one of the most effective and affordable ways to reach your clients.
Within this category of design, there are many options, such as postcards (by far one of the best choices!), brochures, sales letters, newsletters, and much more!
And whether you want to create a print campaign or tap into the electronic version of direct mail (and we think no marketing strategy is complete without email campaigns), here are some things to know:
- The list is king! Knowing your target client and how to reach them is of utmost importance.
- Some obstacles exist: Getting your pieces delivered and getting people to open and read them
- A pretty design is not enough. Your pieces have to work extra hard.
Ready to begin?
Contact us today!
Did you know? A standard conversion rate for direct mail is 1-2%. That's the average across industries. So if you send 1,000 postcards, for example, to a regular list, you could expect 10-20 responses (not necessarily sales, simply responses). The conversion number can jump to 10-20% with a precision-targeted list and a carefully crafted campaign! So, do you need help getting your hands on
the right list?