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-> direct mail
-> identity & branding
-> electronic marketing
-> magazines & books
-> flash projects
-> websites 1|2|3|4|5
portfolio --> featured project
Client: Tricia Turpenoff Portrait Gallery
Summary
Littleton portrait photographer Tricia Turpenoff was preparing to revise her logo and branding. We suggested a logo funeral, which would give her the option to have a tongue-in-cheek "burial" of the old logo as well as an platform to generate community buzz about the launch of her new logo and branding. We prepared a poster to be displayed in her community, as well as a print postcard that was mailed to her clients and colleagues in the Denver metro area.
Tricia really took the idea and ran with it, deciding to host a New Orleans-style funeral and wake in October, complete with jazz band to lead the "mourners" with their colorful umbrellas in a jazz parade down Littleton Boulevard to an adorable boutique in historic Littleton, where a wooden coffin lay in state and red beans & rice were served to those in attendance. The event garnered some free publicity for the studio as well, as the entire event was videotaped and covered by a Littleton Independent newspaper reporter, resulting in a 2-page story with color photos.* Visitors from out of town, who didn't know Tricia, even joined in the parade simply because they saw the posters and thought it would be fun to participate!
Tricia has seen an enormous amount of local goodwill and a boost in her business as a result of this idea. And she only had to spend $500 to generate this exposure and add tremendous value to her business profile in the community.
Solutions Provided:
* photos above courtesy of the Littleton Independent.
Client: Tricia Turpenoff Portrait Gallery
Summary
Littleton portrait photographer Tricia Turpenoff was preparing to revise her logo and branding. We suggested a logo funeral, which would give her the option to have a tongue-in-cheek "burial" of the old logo as well as an platform to generate community buzz about the launch of her new logo and branding. We prepared a poster to be displayed in her community, as well as a print postcard that was mailed to her clients and colleagues in the Denver metro area.
Tricia really took the idea and ran with it, deciding to host a New Orleans-style funeral and wake in October, complete with jazz band to lead the "mourners" with their colorful umbrellas in a jazz parade down Littleton Boulevard to an adorable boutique in historic Littleton, where a wooden coffin lay in state and red beans & rice were served to those in attendance. The event garnered some free publicity for the studio as well, as the entire event was videotaped and covered by a Littleton Independent newspaper reporter, resulting in a 2-page story with color photos.* Visitors from out of town, who didn't know Tricia, even joined in the parade simply because they saw the posters and thought it would be fun to participate!
Tricia has seen an enormous amount of local goodwill and a boost in her business as a result of this idea. And she only had to spend $500 to generate this exposure and add tremendous value to her business profile in the community.
Solutions Provided:
- Marketing Consulting
- Design Services
- Copy Writing Services
- Photography Services
* photos above courtesy of the Littleton Independent.